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電商究竟要不要做品牌？當然要啊。(分享給你老闆)

做品牌，並不是行銷面做品牌，做品牌是要將品牌的承諾，落實到顧客會接觸到的各個管道，從產品、行銷、廣告、客服等介面，讓顧客認識到自己，而行銷，就是品牌與消費者之間的橋樑。協助品牌優化整個流程，讓消費者更...

2021-09-09 23:29:04 有 42 人看過 有 5 人說讚

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「數據為王」問答：粉絲團人數的零預算人物誌

當你的粉絲團都是偏向於互動不高的人或是很抽獎導向的人，建議你不要從這邊著手，最好去看看氣的粉絲團中，會真心和此類內容互動的人，才是你要的人 #數據為王 #數據為王問答...

2021-09-05 09:38:48 有 33 人看過 有 1 人說讚

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台灣十大YouTube 熱門 #食物 榜單！竟然有頻道奪下兩個席次！＃2021 #6月

感恩世界有社群平台，讓我們不再被遙控器綁住，而是有更多的好內容，豐富我們的視野，而在6月份美食影音創作者的互動排行，竟然有頻道可以在十名內奪下兩個席次啊！ 資料來源：Socialbakers 統計期...

2021-08-01 23:16:07 有 62 人看過 有 7 人說讚

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創新組織理論的員工績效衡量

這是我最近，自己在思考員工績效表時，想到可以透過我的組織創新理論，架構我自己的公司組織架構後，就可以完整的作為員工績效的衡量方式...

2021-07-12 08:15:00 有 33 人看過 有 0 人說讚

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出書，是為了賺錢？還是幫助人？

我最近很認真的開始思考出書這件事情，過年拜訪了好幾個朋友，都跟我說出書是為了賺錢、賺名聲，我看很多人也是這樣 但我就在想，其實，我只是為了要幫助那些無法獲得我們服務的人，所以必須透過線上課程還有書籍的...

2021-02-24 08:00:01 有 60 人看過 有 2 人說讚

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年後轉職的忠告

新曆年剛過，舊曆年要來到，正是許多人想要轉職轉換跑道的時刻，從我過去帶團隊的經驗中，從自己的角度，跟各位分享提離職或轉職過程中，你自己必須要思考的事情...

2021-01-11 20:00:24 有 94 人看過 有 5 人說讚

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除了促銷外，綁住客戶的三種方式

「除了價格,還有三種綁客戶的方法可用」 以前我傲氣十足時，同事提案只要是要送贈品的，一律被我退件，只要是要求客戶折價的，我也退件。 中心思想來自老闆說的一個觀念，一般而言，折價就能賣得動，KUSO就會...

2020-12-29 23:00:04 有 81 人看過 有 6 人說讚

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10分鐘行銷策略思維精簡版

明天上午要去分享一個主題，是要解析不同代理商的行銷傳播架構，從中協助客戶了解代理商的強項，4個小時的課程，今天先透過Youtube來為自己彩排。 明天要分享的內容，有包括媒體專長的傳播架構、整合行銷的...

2020-12-23 23:23:31 有 302 人看過 有 10 人說讚

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一提就中課程：傾聽技巧教學

三種傾聽的技巧當中，須從專注聆聽開始，而用主動積極聆聽為收尾，讓對方先感受到您願意與他站在一起，直到最後被你引導地講出重點． 這三種技巧，是我在傾聽時，最常用的技巧，希望對您也能受用 #PitchS...

2020-11-13 19:13:48 有 113 人看過 有 5 人說讚

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[神器幫你測] 到天涯海角測試指向型麥克風 (記得開聲音)

收音設備最適合到天涯海角，這種風大的地方進行測試，差異有多明顯看影片就知道 影片中用的是"Rode VideoMic Me 麥克風"，其他指向性麥克風或許也有這種效果，因為不是業配，有興趣的就自己上網...

2019-11-29 20:00:00 有 123 人看過 有 4 人說讚